The Great Ocean Road isn’t just iconic, it’s productive, protective and powerful. It’s a living landscape that sustains communities, culture, local economies and biodiversity.
The newly released State of the Great Ocean Road Coast and Parks 2025 Report reveals what many already know: our dependence on these ecosystems runs far deeper than we often recognise. The recent Great Ocean Road Coasts and Parks Environmental-Economic Account (EEA) turns that dependence into measurable contributions, not just sentiment or scenic value.
Key numbers from the report:
- AUD $100+ million in annual economic value to industries
- AUD $700+ million in annual socio-economic value to the community
But these figures aren’t just statistics. They represent the real outputs of healthy ecosystems: stable shorelines, thriving biodiversity, carbon storage and spaces for people to connect with nature.
That’s why the Great Ocean Road Coast and Parks Authority (GORCPA) has committed to operationalising the EEA across its organisation, embedding natural capital into everyday decision-making.
IDEEA Group worked with GORCPA to develop its Natural Capital Roadmap, linking management actions to measurable environmental, social and economic outcomes. It marks a shift from recognising nature’s value to managing it as a core asset.
At IDEEA Group, we turn natural capital frameworks into practical tools, helping organisations cut through complexity, focus on what matters and invest where nature and communities truly gain.
If your organisation wants to operationalise natural capital with confidence, let’s talk.
Find out more about our Natural Capital Roadmap process here.
Download the State of the Great Ocean Road Coasts and Parks 2025 Report here.
Read the Great Ocean Road Coasts and Parks Environmental-Economic Account.