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Measuring the benefits of nature

IDEEA Group are global leaders in natural capital accounting. We measure the benefits of nature, leading to effective environmental performance reporting and sustainable decision making.

Understanding our impact

< Explore the map for examples of our work across the globe > 

What is natural capital?

The Natural Capital Protocol defines natural capital as the stock of renewable and non-renewable natural resources (e.g., plants, animals, air, water, soils,
minerals) that combine to yield a flow of benefits to people.

At IDEEA Group, we view nature as capital and we measure the services and benefits it provides.

Browse our natural capital explainer series and learn more about our approach.

 

What we do

We use natural capital approaches to measure our connection to nature, leading to informed decisions and sustainable outcomes.

We work with governments, businesses and communities in Australia and around the world.

 

Who we are

ABOUT US

IDEEA Group are world leaders in natural capital accounting. We provide best-practice policy, strategic advice, methods and tools for the management of natural capital. All of our work is undertaken in line with the United Nations global standards on natural capital accounting described in the System of Environmental-Economic Accounting (UN SEEA).

 

Our expertise

A woman at a windfarm in high vis clothing with a clipboard

Business and finance

Supporting natural capital investment and decision-making, policy and strategy
development, including emerging markets.

Seaweed under water for tourism

National, state and local government

Providing natural capital policy and strategic advice, reporting and monitoring and evaluation frameworks for governments around the world.

A pile of wood

Mining, forestry and industry

Measuring natural capital dependencies and impacts to help organisations plan for a sustainable future and report to key stakeholders.

Aerial view of agricultural fields - plowed and with crops on bright summer day in Australia

Agriculture (farm level analysis)

Reporting on environmental performance, including regeneration and sustainability efforts, at the farm or project level.

Seaweed under water for tourism

Oceans and sustainable tourism

Measuring our impacts and dependencies on tourism and ocean resources around the world and using data to identify sustainable pathways.

Lake Tabourie beach, Australia.

TNFD, ESG, ROI, risk analysis

Helping organisations at all levels prepare for a sustainable future and report to key stakeholders in line with required frameworks.

Dusk Sunset over black volcanic rocky tidal pool and sky full of rolling cloud in Port Fairy, Victoria, Australia

Biodiversity and conservation

Establishing baseline measurements of extent and condition to help organisations and communities understand and report on the value of their conservation work.

Australian coastal wetlands landscape

Natural resource management

Reporting on natural capital in regional and project contexts, helping organisations measure their achievements and report effectively.

Want to know more?

Explore our case studies.

 

Our news

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Turning to nature in uncertain times

Right now, the global economy is in a state of uncertainty. Markets are falling. Google…

Encouraging accountants to embrace nature

The Global Accounting Alliance (GAA) has published a guide to help accountants build business value…

New measures for sustainable tourism

In 2024, a staggering 1.4 billion tourists arrived in destinations around the world. Global tourism…

Adopting the 2025 System of National Accounts

In March 2025, the United Nations Statistical Commission unanimously recommended that member countries adopt the…

OUR CLIENTS AND PARTNERS

Our clients come from sectors involved in natural resource management all around the world, and each faces unique opportunities and challenges.
In parallel to our client work, we deliver enormous value to the research sector in Australia and around the world. We develop papers, theories and approaches in collaboration with partner institutions.

Forico

AWS

NCC

Infrastructure Victoria

Irland EPA

SANBI

UNDP

United Nations

The World Bank

OECD

Australian Government

Eurostat

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