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A salmon jumps out of foaming rapids for A-track is embedding nature

A-Track is embedding nature

28 August 2025
An aerial view of cliffs and scrub for advance your skills in natural capital accounting

Advance your skills in natural capital accounting

23 October 2025

16 September 2025

Analysing the costs and benefits of investing in nature

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Please note, this event has been postponed. We will share the new dates as soon as they are confirmed and update accordingly.

 

One of the challenges we face in the modern economy is encouraging private investment in nature.

Most investors prioritise financial return. But what if there is more to the story? What if we could convince the private sector of the benefits of nature, well beyond the monetary?

Those of you familiar with natural capital accounting will know that we measure beyond the financial, encompassing the services nature provides to the world – like carbon sequestration – and the benefits it brings to us all – like fresh air to breathe.

We work with organisations and governments to help them understand their dependencies and impacts on nature and how prudent investment can bring not only financial reward but wider benefits for the society as a whole.

Let’s look at an example

Using data from the European Union’s Grow Green Project, the EU mapped out the costs and benefits of a sample project, as shown in the diagram below.

Using data from the European Union’s Grow Green Project, the EU mapped out the costs and benefits of a sample project. It has a line where the benefits begin to outweigh the costs but the benefits are not all financial - they are wider benefits for the whole of society. This diagram shows that the cost savings of the project do not exceed the financial investment. In fact, they are well below it. However, the wider benefits – in the form of carbon sequestration, noise reduction, avoided health care costs, improved air quality and biodiversity value – can far exceed the financial investment.

In their report, Investing in nature-based solutions, the EU says the example demonstrates:

‘… one of the greatest challenges for the development of any successful nature-based solutions market: how to incentivise private action if a significant share of benefits is not reaped by private entities.’

Some private entities are jumping on board with nature

We can be heartened by the news that, in the 18 months since the release of the recommendations of the Taskforce for Nature-related Financial Disclosures (TNFD), over 500 organisations have voluntarily committed to getting started with reporting on their nature-related issues. Together, those organisations represent more than USD $17 trillion in assets under management.

Further encouragement lies in the fact that 94 countries currently use the System of Environmental Economic Accounting (SEEA) – the international standard for natural capital accounting.

This means that more and more countries and organisations are realising that nature belongs on the balance sheet.

Measuring the benefits of nature – for everyone

An important aspect of the SEEA is the creation of both physical and monetary accounts for ecosystem services – these are the contributions of ecosystems to the benefits that are used in economic and other human activities. This means that organisations can understand the full benefits of their investments, including the way that the wider benefits outweigh the costs.

The work we did with Cassinia Environmental offers a great example of investment in practice. Cassinia is an Australian environmental impact company that supports healthy, connected and productive landscapes. Over the past 18 years, they have delivered more than 100 projects, positively impacting over 18,000 hectares across three states.

Cassinia’s natural capital accounts informed them that they have achieved a range of benefits beyond the financial, including:

  • increasing the condition of habitats and species across their management areas by 31%
  • retaining 2,936 tonnes of carbon per annum
  • supporting 453 flora species and 49 fauna species, most of which are rare, threatened or vulnerable.

Want to know how this can work in your context?

Connect with us for a chat about how we can support your natural capital journey. We’re experts at putting nature on the balance sheet and helping organisations plan for a sustainable future.

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Director

Mark Eigenraam

Mark has worked in natural capital accounting for over 20 years. He's helped develop environmental markets. And he's worked in academic institutions and government agencies at all levels.
Mark produced Australia’s first set of experimental ecosystem accounts. He also worked at the United Nations in New York on the System of Environmental-Economic Accounting (SEEA) – the international standard.
Mark advises organisations around the world in the application of natural capital accounting. He develops processes and systems that highlight nature-based risks and opportunities.
Mark has a Master of Commerce, Economics, from the University of Melbourne.
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DIRECTOR

Carl Obst

Carl is a global leader in natural capital accounting. He helps organisations around the world measure the benefits of nature.
Carl was the lead author of the System of Environmental-Economic Accounting (SEEA) – the international standard.
Carl has a background in national accounts, including five years as head of the Australian National Accounts with the Australian Bureau of Statistics. He uses natural capital accounting to help organisations make effective and sustainable decisions.
Carl has a Bachelor of Economics, Econometrics, from the University of New England (AU).
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Senior Economist

Daniel Whitaker

Dan is an experienced practitioner in economics, science, risk management and finance.
His expertise includes natural capital accounting, non-market valuation, nature- and climate-related risk analysis, sustainable finance, environmental-economic modelling and carbon and energy economics and accounting.
Earlier in his career, Dan worked as a sustainability and climate change consultant in PwC’s Risk Consulting team. He then held a position at the National Australia Bank, where he advised on financial and non-financial risk management. This included considerable work on climate risk scenario analysis.
In his role with IDEEA, Dan supports public and private sector organisations on the use of natural capital data in investment decision-making, risk management and economic analysis.
Dan holds a Master of Applied Economics and Econometrics from Monash University.
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Senior Economic Analyst

Lachlan Dawson

Lachlan is an adaptable, curious and details focused economist with a passion for sustainably managing Australia’s natural capital. His experience encompasses environmental economic accounts, carbon and biodiversity markets and economic modelling.
Prior to joining IDEEA Group, Lachlan worked as a Nature-Climate Solutions Manager with BirdLife Australia and as a Consultant in Environmental Economics with Marsden Jacob Associates.
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Economist

Ziggy Gelman

Ziggy is an experienced economist who is passionate about identifying the contribution that ecosystems have to our economy and society. In his role with IDEEA Group, Ziggy provides technical analysis of economic and environmental data and supports organisations to understand and integrate a natural capital approach into their operations.
Ziggy has experience in compiling accounts in Victoria, having worked on ecosystem accounts for urban Melbourne, the Great Ocean Road Coast and Parks, Victoria’s forests and Victoria’s marine and coastal region.
Prior to working at IDEEA Group, Ziggy worked with the Victorian Department of Energy, Environment and Climate Action. Ziggy has a Bachelor of Commerce (Economics and Finance) from the University of Melbourne.
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Research Analyst

Maria Angelopoulos

Maria ensures that our client work is accurate, timely and concise. Her broad-reaching research work underpins our natural capital approaches, especially in relation to mapping and collating existing policies and data, and identifying themes.
Maria previously worked as a Research Assistant for Melbourne University’s School of Ecosystem and Forest Sciences where she supported the review of the Montreal Process’ Criteria and Indicator framework on sustainable forest management in Victoria.
Maria holds a Postgraduate Diploma in Environment (Master level program) from the University of Melbourne.
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Implementation Support

Michelle Butler

Michelle is dedicated to understanding our clients’ needs and helping them to harness their data to achieve meaningful impact stories and actionable insights.
Her career is marked by a deep commitment to the Victorian landscape and over 30 years in public service, agriculture and the environment sector. Michelle has worked regionally in diverse roles in field science, advised landholders in revegetation and land management, trained teachers, property owners and Landcare facilitators in natural resource management, coordinated statewide grant, crowd-funded and market-based programs, and managed expert teams advising government on biodiversity issues.
Michelle has applied science, teaching and workplace training experience and qualifications.
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Head of Advisory and Solutions

Muheed Jamaldeen

Muheed is an economist who helps governments and companies value nature, natural hazards and climate risk, and use those values to make investment decisions. He leads IDEEA’s advisory practice, covering cost-benefit analysis, business cases, economic modelling and forecasting, ecosystem service valuation, input-output modelling and nature-related disclosure.
Muheed is focused on the interection between climate and nature, and has undertaken studies for both public and private sector clients applying advanced econometric modelling and spatial analytics to tackle some of Australia’s trickiest policy and strategy questions.
Prior to IDEEA, Muheed was a Director at Deloitte Access Economics, where he led the NSW land-use and infrastructure economics practice. Before that he was an Assistant Director at the Federal Treasury, and former Senior Economist at Oxfam. He holds a Master of Economics and a Bachelor of Economics (Hons) from Macquarie University.
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GIS Specialist

Daniel Vardon

Daniel manages IDEEA Group’s spatial data infrastructure, ensuring all geospatial datasets are standardised, catalogued and easily accessible across projects.
Daniel develops and maintains workflows that translate raw spatial data into accounts-ready formats for natural capital and environmental reporting. He is passionate about supporting natural capital accounting with high-quality spatial information and analysis.
Daniel has a Bachelor of Environmental Science from the Australian National University and is currently studying for a Master of Geospatial Science at RMIT.